Facebook Analytics Course
What will I learn?
Unlock the power of Facebook Analytics with our comprehensive course designed for communication professionals. Dive into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn to optimise Facebook advertising through targeting, budgeting, and ad formats. Enhance your data analysis skills with Excel, data visualisation, and statistical basics. Gain proficiency in calculating campaign metrics like CTR and ROAS. Develop actionable insights, and refine your reporting and presentation skills for impactful communication.
Develop skills
Strengthen the development of the practical skills listed below
Master KPIs: Analyse conversion, engagement, and reach metrics effectively.
Optimise Ads: Utilise targeting, budgeting, and ad formats for better results.
Excel in Data: Leverage Excel and visualisation for insightful analysis.
Calculate Metrics: Determine CTR, ROAS, and conversion rates accurately.
Craft Reports: Create clear, impactful reports with visual aids.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.