Conversion Rate Optimization Course

Preview certificate

What will I learn?

Sharpen your digital marketing skills with our Conversion Rate Optimization Course, made for professionals keen to make their online business perform better. Dig deep into UX design (how users interact with your website) and make it work well, master A/B testing (trying out different things to see what works best), and understand how the look and feel of your website affects how many people buy. Learn how to create CRO strategies that you can actually use, make your call-to-actions (the buttons that tell people what to do) more effective, and use what users tell you to improve your website. Analyze e-commerce websites, make homepages better, and improve the checkout process. Use data to make smart decisions by understanding important numbers and tracking KPIs (key performance indicators) to see if you are successful.

Apoia's Unique Features

Online course accessible for life
Certificate compliant with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, without needing internet access

Develop skills

Strengthen the development of the practical skills listed below

Master UX design principles to make users more interested and buy more things.

Conduct A/B testing to fine-tune design changes and get better results.

Develop CRO strategies that you can actually use to grow your business in a measurable way.

Optimize e-commerce sites to make them easy to use and increase sales.

Use data to find trends and improve your marketing.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.