Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the potential of Facebook Analytics with our detailed course tailored for communications professionals. Delve into key performance indicators, get to grips with conversion and engagement metrics, and examine reach and impressions. Learn how to optimise Facebook advertising through targeting, budgeting, and ad formats. Boost your data analysis skills with Excel, data visualisation, and statistical fundamentals. Become proficient in calculating campaign metrics such as CTR and ROAS. Develop actionable insights, and sharpen your reporting and presentation skills for effective communication.
Live mentoring rooms weekly
Rely on our team of specialists to help you weekly
Imagine learning something while clearing your doubts with people who already work with it? At Apoia, this is possible
Have access to open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master KPIs: Analyse conversion, engagement, and reach metrics effectively.
Optimise Ads: Use targeting, budgeting, and ad formats for improved outcomes.
Excel Skills: Leverage Excel and visualisation for insightful analysis.
Calculate Metrics: Determine CTR, ROAS, and conversion rates accurately.
Craft Reports: Produce clear, impactful reports with visual aids.