Google Ads Advertising Expert Course

Preview certificate

What will I learn?

Master the ins and outs of Google Ads with our Google Ads Advertising Expert Course, specifically crafted for advertising professionals keen to excel. Delve deep into ad group setup, keyword research, and audience targeting strategies to boost your campaigns. Learn how to create strong ad copy and fine-tune landing pages for the best possible results. Get clued up on budgeting, bidding methods, and keeping a close eye on your campaigns. Level up your advertising skills with hands-on, top-notch content that's designed to make a real difference right away and set you up for success.

Apoia's Unique Features

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Study anytime, no internet connection required

Develop skills

Enhance the growth of the practical skills listed below

Get a handle on ad group setup to make your campaigns perform at their best.

Put together persuasive ad copy that grabs attention and gets conversions.

Carry out effective keyword research to stay ahead of the competition.

Fine-tune landing pages to get those conversion rates climbing.

Use advanced audience targeting to reach exactly who you need to.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.