Pay Per Click Course
What will I learn?
Become a Pay Per Click (PPC) expert with our comprehensive course designed for communications professionals. Delve into budgeting techniques, platform selection, and audience targeting to get the most out of your campaigns. Learn how to create engaging ad content, conduct keyword research, and track progress using key performance indicators. Improve your abilities with real-world advice on Google and Facebook Ads, landing page improvement, and data analysis. Boost your advertising know-how with our top-notch, clear, and hands-on course.
Develop skills
Strengthen the development of the practical skills listed below
Master PPC budgeting: Improve ad spending for the best possible return on investment (ROI).
Select platforms: Pick the most suitable advertising platforms for your objectives.
Analyze KPIs: Accurately measure and understand campaign results.
Target audiences: Find and categorize your perfect customers.
Craft ad copy: Develop attractive advertisements that boost conversions.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.