Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of Search Engine Marketing with our comprehensive course designed for communication professionals. Delve into the basics of SEM, learn how to plan a budget, and master the art of creating engaging ad copy. Develop a strong keyword strategy, explore research and analysis techniques, and implement effective SEM strategies. Gauge the success of your campaigns using key performance indicators and tracking tools. Boost your skills with practical, high-quality content designed for immediate use in the fast-paced world of digital marketing.
Weekly live mentoring sessions
Count on our team of specialists for weekly assistance
Imagine learning while solving your doubts with those already in the field? With Apoia, this is possible
Access open rooms with various professionals
Expand your network
Exchange experiences with specialists from other areas and resolve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Master SEM budgeting: Optimise ad spend for maximum ROI.
Develop keyword strategies: Align keywords with target audiences.
Craft compelling ad copy: Create engaging calls-to-action.
Analyse SEM performance: Use metrics to measure campaign success.
Implement SEM strategies: Manage resources and timelines effectively.