Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Improve your digital marketing skills with our Conversion Funnel Optimization Course. Delve into user experience improvements for e-commerce platforms, become proficient in analytics tools to understand user behaviour, and grasp the details of conversion funnels. Learn how to set up effective A/B tests, optimise cart and checkout procedures, and refine product pages with high-quality images and convincing descriptions. This course enables you to implement and evaluate significant changes, resulting in improved conversions and enhanced marketing performance.
Weekly live mentoring sessions
Count on our team of specialists for weekly assistance
Imagine learning while solving your doubts with those already in the field? With Apoia, this is possible
Access open rooms with various professionals
Expand your network
Exchange experiences with specialists from other areas and resolve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Master website usability: Improve user experience for greater engagement.
Analyse user behaviour: Use heatmaps and analytics for insights.
Optimise conversion funnels: Understand metrics to increase conversions.
Conduct A/B testing: Perform experiments for continuous improvement.
Streamline checkout process: Decrease cart abandonment and increase sales.