SEM Specialist Course
What will I learn?
Become a pro at Search Engine Marketing with our SEM Specialist Course, perfect for digital marketing professionals wanting to take their skills to the next level. Get stuck into detailed modules on managing your Google Ads budget, doing keyword research, and setting up your campaigns. Learn how to write amazing ad copy, improve how your ads are performing, and understand your data properly. Develop hands-on skills in putting together reports and presenting your findings. Level up your marketing game with top-quality, easy-to-understand, and practical content designed to help you succeed.
Develop skills
Strengthen the development of the practical skills listed below
Master campaign reporting: Put together and present insightful campaign reports.
Optimize budgets: Allocate and manage Google Ads budgets effectively.
Conduct keyword research: Analyze competition and use research tools.
Enhance ad copywriting: Craft compelling headlines and calls-to-action.
Monitor performance: Track and optimise key performance indicators.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.