Pay Per Click Course
What will I learn?
Master the art of Pay Per Click (PPC) advertising with our comprehensive course designed for comms professionals. Learn budgeting strategies, platform selection, and audience targeting to optimise your campaigns, lah. Discover how to craft compelling ad copy, do keyword research, and measure success using key performance indicators (KPIs). Sharpen your skills with practical tips on Google and Facebook Ads, landing page optimisation, and data interpretation. Boost your advertising know-how with our high-quality, concise, and hands-on course.
Build skills
Enhance your practical skills in the areas listed below
Master PPC budgeting: Optimise ad spend for maximum return on investment (ROI), can?
Select platforms: Choose the best ad platforms for your goals, hor.
Analyse KPIs: Measure and interpret campaign success effectively, sia.
Target audiences: Identify and segment your ideal customers, you know.
Craft ad copy: Write compelling ads that drive conversions, like that.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.