Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifetime course
What will I learn?
Understand how Facebook Analytics works with this complete training for people who work in communication. You'll learn about the important things to look at (KPIs), like how many people are doing what you want them to do, how much they're interested, and how many people are seeing your posts. You'll also learn how to make Facebook ads better by choosing the right people to show them to, deciding how much money to spend, and using the right kind of ads. You'll get better at looking at numbers using Excel, making charts and graphs, and understanding some basic math. You'll also learn how to figure out important numbers for your campaigns, like CTR and ROAS. Finally, you'll learn how to understand what the numbers mean and how to make good reports and presentations that people can understand.
Live mentoring rooms weekly
Count on our team of specialists to support you weekly
Imagine learning something while clearing your doubts with people who already work in it? At Apoia, this is possible
Access open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other fields and address your professional challenges.
Learning outcomes
Enhance your development of the practical skills listed below
Know Your KPIs: Be able to look at the important numbers like how many people are doing what you want, how interested they are, and how many people are seeing your posts, and understand what they mean.
Make Ads Better: Learn how to choose the right people to show your ads to, how much money to spend, and what kind of ads to use to get better results.
Use Excel Well: Get good at using Excel and making charts and graphs to understand the numbers.
Calculate Numbers: Learn how to figure out important numbers like CTR, ROAS, and how many people are doing what you want them to do.
Make Good Reports: Be able to make reports that are easy to understand and use pictures and charts to show what's happening.