Google Ads Advertising Expert Course

Preview certificate

What will I learn?

Become a master of Google Ads with our Google Ads Advertising Expert Course, specially designed for Zambian advertising professionals ready to shine! Delve into the ins and outs of ad group organisation, keyword research, and how to target the right audiences to make your campaigns pop. Learn how to write adverts that grab attention and fine-tune your landing pages to get the most conversions. Get clued up on budgeting, bidding smart, and keeping a close eye on your campaigns. Take your advertising game to the next level with practical, top-notch content that you can use straight away to get results!

Apoia's Unique Offerings

Online courses with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop your skills

Enhance your practical skills listed below

Get a handle on ad group organisation to make your campaigns work like a charm.

Write adverts that are hard to resist, boosting clicks and conversions.

Do proper keyword research to leave the competition in the dust.

Tweak your landing pages so they convert more visitors into customers.

Use advanced audience targeting to reach exactly who you're after.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters similar to the examples below

This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.