Business Storytelling Course

What will I learn?

Unlock the power of storytelling with our Business Storytelling Course (Zambian Edition), designed for communication professionals keen to improve their skills. Learn how to develop interesting stories by showing the good things about a product, creating strong reasons for people to act, and understanding the problems small businesses face in Zambia. Become good at writing and editing so that your message is clear and grabs people's attention. Understand who you are talking to so you can build strong connections and get results. Join us to change the way you communicate and impress your audience.

Apoia's Unique Offerings

Online courses with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
24/7 online support
Select and organise the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop your skills

Enhance your practical skills listed below

Master storytelling: Learn to tell interesting stories that grab and keep the attention of your listeners.

Highlight benefits: Show the good things about a product so that you solve the problems customers have effectively.

Create calls to action: Design persuasive reasons for people to act that make them want to engage and respond.

Analyze audiences: Understand the goals and motivations of small businesses so you can send targeted messages.

Enhance writing skills: Develop short, clear, and interesting content for communication that has a big impact.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters similar to the examples below

This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.