Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of Facebook Analytics with our comprehensive course designed for communication professionals in Zambia. Dig deep into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn how to optimise Facebook advertising through proper targeting, budgeting, and choosing the right ad formats. Improve your data analysis skills using Excel, data visualisation, and basic statistics. Become proficient in calculating campaign metrics like CTR (Click-Through Rate) and ROAS (Return on Ad Spend). Develop actionable insights, and refine your reporting and presentation skills so you can communicate effectively.
Live mentoring sessions weekly
Rely on our specialists to support you weekly
Imagine learning something while clearing your doubts with people who already work in the field? With Apoia, this is possible.
Gain access to open sessions with various industry professionals.
Expand your network.
Exchange experiences with specialists from other fields and resolve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master KPIs: Analyse conversion, engagement, and reach metrics effectively so you know what's happening.
Optimise Ads: Use proper targeting, budgeting, and ad formats for better results with your ads.
Excel in Data: Use Excel and data visualisation to get useful insights from the data.
Calculate Metrics: Accurately determine CTR (Click-Through Rate), ROAS (Return on Ad Spend), and conversion rates.
Craft Reports: Create clear and impactful reports using visuals to get your point across.