Pay Per Click Course
What will I learn?
Become a master of Pay Per Click advertising with our course designed especially for communication professionals here in Zambia. We'll teach you about budgeting, choosing the right advertising platforms, and targeting the right audiences to make your campaigns successful. You'll learn how to write adverts that grab attention, do proper keyword research, and measure how well your campaigns are doing using important numbers. Get better at using Google and Facebook Ads, making your landing pages work well, and understanding the data. Level up your advertising skills with this course – it's top-notch, straight to the point, and full of practical exercises.
Develop your skills
Enhance your practical skills listed below
Master PPC budgeting: Learn to spend your advertising money wisely to get the best results (ROI).
Select platforms: Choose the best advertising platforms to reach your goals here pa Zambia.
Analyze KPIs: Learn to measure and understand how well your advertising campaigns are performing.
Target audiences: Identify and find the customers you want to reach.
Craft ad copy: Write adverts that people want to click on and that make them buy something.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters similar to the examples below
This is a free course aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.