Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of programmatic marketing with our in-depth course designed for communication professionals here in Zambia. Delve into the main platforms used, learn how to plan and run campaigns, and master budgeting to get the most out of your money. Explore creative advertising ideas, target the right audiences, and use performance analytics to improve your campaigns. With a focus on practical, top-quality content, this course will give you the skills to succeed in the fast-moving world of digital advertising. Sign up now to change the way you do marketing.
Live mentoring sessions weekly
Rely on our specialists to support you weekly
Imagine learning something while clearing your doubts with people who already work in the field? With Apoia, this is possible.
Gain access to open sessions with various industry professionals.
Expand your network.
Exchange experiences with specialists from other fields and resolve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master platform features: Compare and use the best major programmatic platforms available.
Plan effective campaigns: Develop timelines and execute winning strategies.
Optimise budgets: Allocate resources to get the highest possible return on investment.
Craft compelling ads: Choose the best formats and use creative best practices.
Analyse performance: Use data and KPIs to track and improve how well your campaign is doing.