Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Elevate your marketing career with our Programmatic Advertising Specialist Course. Dive into audience analysis, mastering demographic and behavioural insights. Learn to allocate budgets effectively across platforms and formats. Understand the intricacies of real-time bidding, DMPs, SSPs, and DSPs. Develop strategies aligned with client goals and measure success with key performance indicators. Choose the right platforms, from Facebook to Google, and craft compelling video, native, and display ads. Join now to excel in programmatic advertising.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clarifying your doubts with people who already work in the field? At Apoia this is possible
Access open rooms with various industry professionals
Expand your network
Share experiences with specialists from other areas and tackle your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master audience targeting: Analyse demographics, interests, and behaviours.
Optimise budget allocation: Strategically distribute funds across platforms.
Leverage programmatic tools: Utilise RTB, DMPs, SSPs, and DSPs effectively.
Develop client strategies: Align campaigns with client goals and objectives.
Evaluate performance metrics: Measure success and adjust strategies accordingly.