Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of CRM marketing with our comprehensive course designed for communications professionals. Dive into CRM fundamentals, master customer segmentation techniques, and explore environmentally conscious technology marketing trends. Learn to personalise marketing strategies, identify key performance indicators, and implement effective CRM strategies. Harness data-driven insights to boost customer retention and lifetime value. Elevate your marketing skills with practical, high-quality content tailored for today's dynamic business landscape.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clarifying your doubts with people who already work in the field? At Apoia this is possible
Access open rooms with various industry professionals
Expand your network
Share experiences with specialists from other areas and tackle your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master CRM systems: Gain expertise in CRM tools and their business benefits.
Segment customers: Learn demographic, psychographic, and behavioural segmentation.
Personalise marketing: Discover techniques and tools for tailored communication.
Analyse data: Develop skills in collecting and interpreting customer data.
Implement CRM strategies: Create and evaluate effective CRM plans.