Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of Facebook Analytics with our comprehensive course designed for communication professionals. Dive into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn to optimise Facebook advertising through targeting, budgeting, and ad formats. Enhance your data analysis skills with Excel, data visualisation, and statistical basics. Gain proficiency in calculating campaign metrics like CTR and ROAS. Develop actionable insights, and refine your reporting and presentation skills for impactful communication.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clarifying your doubts with people who already work in the field? At Apoia this is possible
Access open rooms with various industry professionals
Expand your network
Share experiences with specialists from other areas and tackle your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master KPIs: Analyse conversion, engagement, and reach metrics effectively.
Optimise Ads: Utilise targeting, budgeting, and ad formats for better results.
Excel in Data: Leverage Excel and visualisation for insightful analysis.
Calculate Metrics: Determine CTR, ROAS, and conversion rates accurately.
Craft Reports: Create clear, impactful reports with visual aids.