Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Master the art of email communication with our "Writing Emails People Want To Read Course." Designed for communication professionals, this course offers practical, high-quality lessons on crafting engaging content, understanding email marketing fundamentals, and leveraging personalisation techniques. Learn to create compelling subject lines, optimise call-to-action strategies, and ensure clarity and compliance. Elevate your email campaigns with insights into audience segmentation and dynamic content, all at your own pace.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clarifying your doubts with people who already work in the field? At Apoia this is possible
Access open rooms with various industry professionals
Expand your network
Share experiences with specialists from other areas and tackle your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master email marketing: Understand key metrics and compliance essentials.
Craft engaging content: Structure emails with persuasive language and visuals.
Optimise CTAs: Design, test, and place effective call-to-actions strategically.
Personalise communication: Segment lists and leverage data for dynamic content.
Enhance clarity: Proofread for grammar, conciseness, and impactful messaging.