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Digital Marketing 101 Course

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What will I learn?

Unlock the potential of your digital marketing career with our Digital Marketing 101 Course. Dive into essential topics like social media platform selection, engagement strategies, and content planning. Master the art of measuring success through KPIs and analytics tools. Gain insights into audience behaviour, budget allocation, and cost-effective tactics. Enhance your skills in email marketing, SEO fundamentals, and strategies tailored for small businesses. Join now to elevate your marketing expertise and drive impactful results.

Apoia's Differentials

Online and lifetime access to courses
Certificate adhering to educational standards
Printable PDF summaries
Online assistant available at all times
Select and arrange the chapters you wish to study
Set your own course workload
Practical activities marked instantly
Study anytime, no internet needed

Develop skills

Strengthen the development of the practical skills listed below

Master social media engagement to boost brand visibility and interaction.

Analyse KPIs to refine strategies and enhance marketing performance.

Profile target audiences for tailored, impactful marketing campaigns.

Optimise SEO content to improve search engine rankings and traffic.

Craft personalised email campaigns to increase customer retention.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.