GA4 Course
What will I learn?
Unlock the full potential of Google Analytics 4 with our comprehensive GA4 Course, designed for digital marketing professionals keen to enhance their skills. Dive into the key differences from Universal Analytics, master the GA4 interface, and learn to set up e-commerce tracking. Evaluate page performance with traffic and engagement metrics, create custom reports, and analyse user demographics. Gain actionable SEO insights, optimise content, and conduct competitor analysis to boost your digital strategy. Join now for a transformative learning experience!
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master GA4 setup: Configure analytics for e-commerce success.
Analyse user behaviour: Identify trends and optimise engagement.
Create custom reports: Tailor insights with device and location data.
Optimise SEO: Implement content and technical strategies effectively.
Evaluate competitors: Research and compare SEO performance metrics.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.