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Google Ads Course

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What will I learn?

Master the art of Google Ads with our comprehensive course designed for digital marketing professionals. Learn to create effective ad groups, align campaigns with business objectives, and organise keywords for maximum impact. Dive into optimisation strategies, refine keywords, adjust bids, and enhance ad quality. Craft compelling ad copy with engaging headlines and strong calls to action. Understand keyword research, performance metrics, and budgeting to drive success and achieve your marketing objectives efficiently.

Apoia's Differentials

Online and lifetime access to courses
Certificate adhering to educational standards
Printable PDF summaries
Online assistant available at all times
Select and arrange the chapters you wish to study
Set your own course workload
Practical activities marked instantly
Study anytime, no internet needed

Develop skills

Strengthen the development of the practical skills listed below

Master Google Ads structure: Align campaigns with business objectives effectively.

Optimise keywords: Enhance relevance and boost ad performance.

Craft compelling ad copy: Write engaging headlines and CTAs.

Analyse performance metrics: Track conversions and key metrics.

Plan budgets strategically: Align spending with business objectives.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.