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Facebook Analytics Course

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What will I learn?

Unlock the power of Facebook Analytics with our comprehensive course designed for communications professionals. Dive into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn to optimize Facebook advertising through targeting, budgeting, and ad formats. Enhance your data analysis skills with Excel, data visualization, and statistical basics. Gain proficiency in calculating campaign metrics like CTR and ROAS. Develop actionable insights, and refine your reporting and presentation skills for impactful communication.

Apoia's Unique Features

Online and lifetime access to courses
Certificate compliant with educational standards
Printable PDF summaries
Online support available at all times
Select and arrange the chapters you want to study
Set your course workload
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Master KPIs: Analyze conversion, engagement, and reach metrics effectively.

Optimize Ads: Utilize targeting, budgeting, and ad formats for better results.

Excel in Data: Leverage Excel and visualization for insightful analysis.

Calculate Metrics: Determine CTR, ROAS, and conversion rates accurately.

Craft Reports: Create clear, impactful reports with visual aids.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.