Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of Facebook Analytics with our comprehensive course designed for communications professionals. Dive into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn to optimize Facebook advertising through targeting, budgeting, and ad formats. Enhance your data analysis skills with Excel, data visualization, and statistical basics. Gain proficiency in calculating campaign metrics like CTR and ROAS. Develop actionable insights, and refine your reporting and presentation skills for impactful communication.
Live mentoring rooms every week
Count on our team of specialists to help you weekly
Imagine learning something while clearing your doubts with people who already work in the field? At Apoia this is possible
Access open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master KPIs: Analyze conversion, engagement, and reach metrics effectively.
Optimize Ads: Utilize targeting, budgeting, and ad formats for better results.
Excel in Data: Leverage Excel and visualization for insightful analysis.
Calculate Metrics: Determine CTR, ROAS, and conversion rates accurately.
Craft Reports: Create clear, impactful reports with visual aids.