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GA4 Course

What will I learn?

Unlock the full potential of Google Analytics 4 with our comprehensive GA4 Course, designed for digital marketing professionals eager to enhance their skills. Dive into the key differences from Universal Analytics, master the GA4 interface, and learn to set up e-commerce tracking. Evaluate page performance with traffic and engagement metrics, create custom reports, and analyze user demographics. Gain actionable SEO insights, optimize content, and conduct competitor analysis to boost your digital strategy. Join now for a transformative learning experience!

Apoia's Unique Features

Online and lifetime access to courses
Certificate compliant with educational standards
Printable PDF summaries
Online support available at all times
Select and arrange the chapters you want to study
Set your course workload
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Master GA4 setup: Configure analytics for e-commerce success.

Analyze user behaviour: Identify trends and optimize engagement.

Create custom reports: Tailor insights with device and location data.

Optimize SEO: Implement content and technical strategies effectively.

Evaluate competitors: Research and compare SEO performance metrics.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.