Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Elevate your marketing expertise with our Media Planning Course, designed for professionals eager to master media strategies. Dive into media plan development, learn effective timeline structuring, and explore channel selection criteria. Gain insights into media consumption habits through demographic analysis and trends. Enhance your skills in performance measurement with key performance indicators and data analysis techniques. Understand budget allocation strategies and media channels to optimize your campaigns for maximum impact.
Live mentoring rooms every week
Count on our team of specialists to help you weekly
Imagine learning something while clearing your doubts with people who already work in the field? At Apoia this is possible
Access open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Develop media plans: Master timeline structuring and channel selection.
Analyze demographics: Gain insights into media consumption habits.
Measure performance: Learn KPI setting and data analysis techniques.
Justify strategies: Align media choices with marketing objectives.
Optimize budgets: Evaluate audience reach and cost per impression.