Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of Facebook Analytics with our comprehensive course designed for communication professionals. Dive into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn to optimize Facebook advertising through targeting, budgeting, and ad formats. Enhance your data analysis skills with Excel, data visualization, and statistical basics. Gain proficiency in calculating campaign metrics like CTR and ROAS. Develop actionable insights, and refine your reporting and presentation skills for impactful communication. (ብዛዕባ ኣካዳሚታት ትንተናታት ፌስቡክ ዝርዝር መረዳእታ ንኽትረክቡ ኣብዚ ኮርስ ተመዝገቡ። ነቶም ቀንዲ መለክዒታት ኣፈፃፅማ ተረዱ፣ ልውውጥን ተሳትፎን ብልክዕ ተንትኑ፣ ከምኡውን ክንደይ ሰባት ከም ዝበፅሐን ስእላዊ መግለፅታት ኣፅብቑ። ፌስቡክ ንምስፋሕፋሕ ብኸመይ ከም እትጥቀሙሉ፣ በጀት ብምምዳብን ቅርፀታት ናይ ማስታወቂያ ብምስራሕን ተምሃሩ። ክእለት ትንተናታት ዳታ ብኤክሴል፣ ስእላዊ መግለፅን መሰረታዊ ስታቲስቲክስን ኣመሓይሹ። መጠን ስፍሓት ዘቤታዊ ምርት (CTR) ከምኡውን መጠን ምላሽ ወፍሪ (ROAS) ብልክዕ ንምፍላጥ ክእለት ኣጥርዩ። ተፈፃምነት ዘለዎ ሓሳባት ኣማዕብሉ፣ ሪፖርትን ናይ ምቕራብ ክእለትን ንዘተኣማምን ርክብ ኣመሓይሹ።)
Weekly live mentoring sessions
Count on our team of specialists to assist you every week
Imagine learning while clearing doubts with professionals already working in the field? At Apoia, this is possible
Access to open rooms with various market professionals
Expand your network
Share experiences with specialists from other fields and tackle your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master KPIs: Analyze conversion, engagement, and reach metrics effectively. (ቀንዲ መለክዒታት ኣፈፃፅማ ምልላይ: ልውውጥ፣ ተሳትፎን ክንደይ ሰባት ከም ዝበፅሐን ብግቡእ መርምሩ።)
Optimize Ads: Utilize targeting, budgeting, and ad formats for better results. (ምስፋሕፋሕ ምምሕያሽ: ንዝሓሸ ውፅኢት ንምርካብ፣ ዒላማ ብምግባር፣ በጀት ብምምዳብን ቅርፀታት ናይ ማስታወቂያ ብምጥቃምን ተጠቀም።)
Excel in Data: Leverage Excel and visualization for insightful analysis. (ኤክሴል ኣብ ዳታ: ኤክሴልን ስእላዊ መግለፅን ተጠቒምካ ጥልቅ ትንተናታት ፈፅም።)
Calculate Metrics: Determine CTR, ROAS, and conversion rates accurately. (መለክዒታት ምኽሳብ: መጠን ስፍሓት ዘቤታዊ ምርት (CTR)፣ መጠን ምላሽ ወፍሪ (ROAS) ከምኡውን ልውውጥ ብልክዕ ተንትኑ።)
Craft Reports: Create clear, impactful reports with visual aids. (ሪፖርት ምፅፋፍ: ንጹርን ኣገዳስን ሪፖርት ምስ ስእላዊ መግለፅታት ፍጠሩ።)