Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of Facebook Analytics with our comprehensive course designed for communications professionals. Delve into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn to optimise Facebook advertising through targeting, budgeting and ad formats. Enhance your data analysis skills with Excel, data visualisation and statistical basics. Gain proficiency in calculating campaign metrics like CTR and ROAS. Develop actionable insights, and refine your reporting and presentation skills for impactful communication.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clearing your doubts with experienced professionals? At Apoia, this is possible
Have access to open sessions with various market professionals
Expand your network
Exchange experiences with specialists from other fields and resolve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master KPIs: Analyse conversion, engagement and reach metrics effectively.
Optimise Ads: Utilise targeting, budgeting and ad formats for better results.
Excel in Data: Leverage Excel and visualisation for insightful analysis.
Calculate Metrics: Determine CTR, ROAS and conversion rates accurately.
Craft Reports: Create clear, impactful reports with visual aids.