Pay Per Click Course
What will I learn?
Master the art of Pay Per Click advertising with our comprehensive course designed for communication professionals. Delve into budgeting strategies, platform selection, and audience targeting to optimise your campaigns. Learn to craft compelling ad copy, conduct keyword research, and measure success with key performance indicators. Enhance your skills with practical insights on Google and Facebook Ads, landing page optimisation, and data interpretation. Elevate your advertising expertise with our high-quality, concise, and practice-focused course.
Develop skills
Strengthen the development of the practical skills listed below
Master PPC budgeting: Optimise ad spend for maximum ROI.
Select platforms: Choose the best ad platforms for your goals.
Analyse KPIs: Measure and interpret campaign success effectively.
Target audiences: Identify and segment your ideal customers.
Craft ad copy: Write compelling ads that drive conversions.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can adjust the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.