Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of Search Engine Marketing with our comprehensive course designed for communications professionals. Delve into SEM fundamentals, master budget planning, and learn to craft compelling ad copy. Develop a robust keyword strategy, explore research and analysis techniques, and implement effective SEM strategies. Measure campaign success with key performance indicators and tracking tools. Elevate your skills with practical, high-quality content tailored for immediate application in the dynamic world of digital marketing.
Live mentoring sessions weekly
Count on our team of specialists to assist you weekly
Imagine learning something while clearing your doubts with experienced professionals? At Apoia, this is possible
Have access to open sessions with various market professionals
Expand your network
Exchange experiences with specialists from other fields and resolve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master SEM budgeting: Optimise ad spend for maximum ROI.
Develop keyword strategies: Align keywords with target audiences.
Craft compelling ad copy: Create engaging calls-to-action.
Analyse SEM performance: Use metrics to measure campaign success.
Implement SEM strategies: Manage resources and timelines effectively.