SEO 101 Course
What will I learn?
Unlock the power of search engine optimisation with our SEO 101 Course, designed for digital marketing professionals eager to enhance their skills. Dive into the essentials of SEO, from understanding its importance for businesses to mastering on-page optimisation techniques like header tags and keyword usage. Learn to analyse competitors, optimise website performance, and leverage Google Analytics. With practical insights into local SEO and keyword research, this course equips you to drive measurable success and stand out in the digital landscape.
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master SEO fundamentals: Understand SEO's role in digital marketing success.
Conduct competitor analysis: Identify and analyse competitors' SEO strategies.
Optimise on-page SEO: Enhance content with keywords, tags, and meta descriptions.
Implement technical SEO: Improve site speed, mobile-friendliness, and structure.
Measure SEO success: Use analytics to track performance and refine strategies.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can adjust the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.