SEM Specialist Course
What will I learn?
Master the art of search engine marketing with our SEM Specialist Course, designed for digital marketing professionals seeking to excel. Delve into comprehensive modules on Google Ads budget management, keyword research techniques, and campaign structure. Learn to craft compelling ad copy, optimise performance, and analyse data insights effectively. Gain practical skills in compiling reports and presenting findings. Elevate your marketing strategies with high-quality, concise, and practice-oriented content tailored for success.
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master campaign reporting: Compile and present insightful campaign reports.
Optimise budgets: Allocate and manage Google Ads budgets effectively.
Conduct keyword research: Analyse competition and use research tools.
Enhance ad copywriting: Craft compelling headlines and calls-to-action.
Monitor performance: Track and optimise key performance indicators.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can adjust the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.