Web Analytics Specialist Course
What will I learn?
Master the art of digital marketing with our Web Analytics Specialist Course. Delve into e-commerce metrics, uncovering insights on session duration, bounce rates, and conversion analysis. Enhance your skills in data visualisation, pattern recognition and trend identification. Analyse user behaviour, optimise landing pages, and evaluate traffic sources, including organic, paid and social media channels. Learn to prepare compelling reports and generate strategic recommendations to boost your marketing impact.
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master e-commerce metrics: Analyse session duration and conversion rates effectively.
Visualise data insights: Use tools to identify patterns and trends in user behaviour.
Enhance user experience: Map journeys and optimise high-bounce pages for engagement.
Craft compelling reports: Simplify data and use visuals to present analytical findings.
Optimise traffic sources: Evaluate organic, paid and social media channels for impact.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can adjust the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.