Access courses

Marketing 101 Course Free

What will I learn?

Learn the important things about marketing with our free Marketing Basics course, made for business people who want to do well. Learn how to set good marketing goals that match what your business wants to achieve, using the SMART way. Understand who your customers are by looking at things like their age, where they live, and what they like. Find out about both old-school and new-school ways of marketing, and learn how to create strong messages that make your business stand out. Get ideas on how to budget, make plans, and check if things are working well using important numbers. Join us now to make your marketing plan better!

Apoia's Unique Features

Online courses available for life
Certificate issued in line with educational standards
Printable PDF summaries
Online assistant available at all times
Select and arrange the chapters you wish to study
Set your preferred course workload
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance the development of the practical skills listed below

Set SMART marketing goals so your business can succeed.

Know who your customers are and put them into groups properly.

Pick the best ways to reach out to customers.

Look at information to see how well your marketing is doing.

Create strong brand messages and USPs that people will remember.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and workload.

  • Select which chapter to begin with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You can generate additional chapters like the examples below

This is a free course, aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.