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Principles of Marketing Course

What will I learn?

Get the proper lowdown on marketing with our Marketing Fundamentals Course, wey e be design for professionals wey dey eager to do well. Enter inside how to set goals and measure performance, and become proper master for KPIs and marketing objectives. Sharpen your market research skills by learning how consumers dey behave and what the competition dey do. Learn how to plan proper promotional strategies using both online and offline ways. Develop how you dey do presentation so you fit convince people and make dem listen. Identify the people wey you dey target by using psychographic and demographic information. Make your marketing plan better by using strategic pricing, product, and distribution tactics. Join now so you go change how you dey do marketing make e be top!

Apoia's Unique Features

Online courses available for life
Certificate issued in line with educational standards
Printable PDF summaries
Online assistant available at all times
Select and arrange the chapters you wish to study
Set your preferred course workload
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance the development of the practical skills listed below

Master KPIs: Learn how to follow and measure how your marketing dey go so everything go dey alright.

Conduct Market Research: Analyze the latest things wey dey happen and how consumers dey behave.

Design Promotional Strategies: Put digital and traditional methods together.

Deliver Persuasive Presentations: Make people listen and change their mind.

Identify Target Audiences: Know the kind of people wey you want to reach by using their demographics and psychographics.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and workload.

  • Select which chapter to begin with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You can generate additional chapters like the examples below

This is a free course, aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.