Access courses

SEM Specialist Course

What will I learn?

Become a master for search engine marketing (SEM) with our SEM Specialist Course, we design am for digital marketing professionals wey dey want be the best. You go learn plenty things inside about how to manage Google Ads budget, how to find the correct keywords, and how to arrange campaign. You go learn how to write correct advert wey go catch people, how to make am perform well, and how to use data wey you get to understand wetin dey go on. You go get practical skills for putting report together and explaining the results. Make your marketing strategies better with quality content wey short and sharp, wey you go use practice well so you go succeed.

Apoia's Unique Features

Online courses available for life
Certificate issued in line with educational standards
Printable PDF summaries
Online assistant available at all times
Select and arrange the chapters you wish to study
Set your preferred course workload
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance the development of the practical skills listed below

Master campaign reporting: Learn how to put correct campaign report together and explain am well.

Optimize budgets: Learn how to share and manage Google Ads budget well.

Conduct keyword research: Learn how to check competition and use tools to find keywords.

Enhance ad copywriting: Learn how to write correct headline and call-to-action wey go catch people.

Monitor performance: Learn how to track and make key performance indicators perform better.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and workload.

  • Select which chapter to begin with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You can generate additional chapters like the examples below

This is a free course, aimed at personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.