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Strategic Digital Marketing Course

What will I learn?

Take your communication work to the next level with our Strategic Digital Marketing Course. It's made for professionals who really want to get good at the main things in digital marketing. We'll be looking at how to measure if your marketing is working, the basic things you need to know about digital marketing, and how to send the right message to people. You'll learn how to find the people you're trying to reach, set good targets, and use your money and time wisely. We'll also talk about using things like social media and email marketing, and how to plan what you're going to say online. You'll get real skills that can help you get results and make your brand look good online.

Apoia's Unique Features

Online course accessible for life
Certificate compliant with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, without needing internet access

Develop skills

Strengthen the development of the practical skills listed below

Check marketing figures: Understand the numbers so you can make better plans.

Make your business stand out: Show people why you're different from everyone else.

Create a brand voice: Always talk about your brand in the same way, so people know it's you.

Set proper targets (SMART): Make sure your marketing targets help your business do well.

Improve how you use online platforms: Get more people to see and talk about your brand online.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.