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e Mail Marketing Course

What will I learn?

Learn how to do e-mail marketing properly with our full training course, made for people who work in digital marketing. Dig deep into strategies that work, learn how to write e-mails that people want to read, and find out how to make each e-mail special for the person receiving it, so they pay more attention. Try out different versions of e-mails to see which one works best (A/B testing), divide your audience into groups, and learn how to design good-looking e-mails to make your campaigns better. Stay on top of new things happening, like eco-friendly ways of doing things, and learn how to measure if your e-mails are working well. Make your e-mail marketing skills better with lessons that are practical and useful right away.

Apoia's Unique Features

Online course accessible for life
Certificate compliant with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, without needing internet access

Develop skills

Strengthen the development of the practical skills listed below

Learn ways to make people more interested in your e-mails and get them to open them more often.

Write e-mail content that grabs people's attention and keeps them reading.

Use A/B testing to make your e-mail campaigns work as well as possible.

Design e-mails that look good and have clear buttons or links that tell people what to do next.

Divide your audience into groups so you can send them e-mails that are specific to what they like.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.