SEO Copywriting Course

Preview certificate

What will I learn?

Learn how to write proper SEO copy with our detailed training for people working in digital marketing. We go deep into the basics of SEO, teach you the best ways to do things on the page, and show you clever ways to research keywords. You'll get better at writing blog posts by learning how to make them SEO-friendly and how to link things properly. Learn how to use the best keywords to make your content stand out and how to write meta descriptions that grab people's attention. Make your marketing stronger by understanding who you're talking to and writing copy that gets them interested and makes them want to buy.

Apoia's Unique Features

Online course accessible for life
Certificate compliant with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, without needing internet access

Develop skills

Strengthen the development of the practical skills listed below

Learn the SEO basics: Understand the important ideas and ways of doing SEO.

Use the best keywords: Find and put in keywords that really make a difference without sounding forced.

Write good SEO blogs: Make blog posts that people enjoy reading and that search engines love.

Write copy that sells: Balance giving information with writing in a way that gets people excited and makes them want to buy.

Write meta descriptions that attract attention: Write short, interesting meta descriptions that use the right keywords.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.