Account-Based Marketing Course
What will I learn?
Boost your marketing work with our Account-Based Marketing Training. This training is for professionals who really want to get good at targeting marketing. You'll learn how to know if your ABM is working by looking at what happens and setting KPIs (Key Performance Indicators). You'll also learn how to make offers that customers can't refuse and understand what they really need. We'll teach you how to do your research to find the important people making the decisions. We'll look at ways to get them interested, like special events and demos made just for them. You’ll also learn to make content that talks directly to these important people. Join us now to change the way you do marketing!
Apoia's Unique Features
Develop skills
Strengthen the development of the practical skills listed below
Learn ABM basics: Understand the main ideas and ways to be successful.
Set KPIs: Decide on the best ways to measure and improve how well your marketing is doing.
Create custom plans: Make marketing plans that are just right for the accounts you're targeting.
Do market research: Look into different markets to find the best chances.
Build relationships with top bosses: Connect with the people who make the big decisions.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.