B2B Marketing Course

Preview certificate

What will I learn?

Improve your marketing skills with our B2B Marketing Course, made for professionals ready to succeed in the fast-changing world of business-to-business marketing. Learn important things like how to run campaigns, manage money (budgeting), and use resources wisely. Become an expert at finding the right customers by studying industries and dividing up the market. Use the latest tools and technology, like CRM systems and marketing automation. Learn how to know if you're doing well by using data and important numbers (KPIs), making sure your plans are good and have a real impact.

Apoia's Unique Features

Online course accessible for life
Certificate compliant with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, without needing internet access

Develop skills

Strengthen the development of the practical skills listed below

Become a master at B2B campaign management: Plan, budget, and use resources well.

Study and improve campaigns: Use data to see if you're doing well and make your plans better.

Use B2B marketing tools to your advantage: Use CRM, analytics, and automation systems.

Find the right customers: Study industries and create customer profiles.

Create smart marketing plans: Develop content, outreach, and digital plans.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.