Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Learn all the inside-out secrets to buying media that really works with our complete 'How to Buy Media Proper-Proper' course. This course na for marketing people who serious to shine! We go dive deep into the things wey dey show how well campaign dey go (KPIs), learn how to calculate the money wey dey come back from ad money spent (ROAS), and check conversion rates to see if campaign dey successful. We go use different tools to understand people wey we dey target, look at their behavior, and know their age and where dem come from so we fit make our plans correct. You go get deep understanding of digital ad platforms, different kinds of ads, and how to make ads wey go catch people eye. We go make campaign better with A/B testing, looking at the data as e dey come, and managing budget well-well. Register now so you fit be proper marketing master!
Live mentoring rooms weekly
Rely on our team of specialists to assist you weekly
Imagine learning something while clearing your doubts with people who are actively working in the field? At Apoia, this is possible
Gain access to open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other fields and resolve your professional challenges.
Learning outcomes
Strengthen your development in the practical skills listed below
Master KPIs: Know how to track and measure if campaign dey successful.
Audience Profiling: Understand the people wey you dey target dem age and how dem be.
Optimize Ad Spend: Calculate and make sure you dey get good money back from the ad money wey you spend.
Creative Ad Design: Make ads wey go catch people eye and work well.
Budget Management: Know how to put money and adjust am for advertising well-well.