Retail Marketing Course
What will I learn?
Unravel the mysteries of retail marketing with our comprehensive course tailored for advertising professionals in Ireland. Delve into the core elements of retail strategy, consumer behaviour, and pricing structures. Master the craft of shop location, advertising approaches, and joined-up marketing communications. Examine target audiences through behavioural, demographic, and psychographic profiling. Learn how to devise impactful product launch strategies and promotional campaigns. Boost your skillset with practical, top-notch knowledge fine-tuned for the ever-changing retail scene in Ireland.
Apoia's Advantages
Develop skills
Strengthen the development of the practical skills listed below
Master retail strategies: Craft effective retail marketing plans for the Irish market.
Analyse consumer behaviour: Get to grips with shopper motivations and preferences in Ireland.
Optimise pricing tactics: Put in place competitive and profitable pricing structures.
Enhance advertising skills: Use in-store and external ad channels to their full potential.
Conduct audience analysis: Segment and profile target demographics with precision.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.