Programmatic Marketing Course

CertificatePreview

Content always updated in your course.

Basic course of 4 hours free

Completion certificate

AI tutor

Practical activities

Online and lifelong course

What will I learn?

Unlock the power of programmatic marketing with our comprehensive course, specially designed for communications professionals. Delve into the major platforms, learn how to plan and run campaigns, and master budgeting to get the best return. Explore creative ad strategies, audience targeting and performance analytics to optimise your campaigns. Focusing on practical, high-quality content, this course gives you the skills to do well in the fast-moving world of digital advertising. Sign up now to change your marketing approach for the better.

Live mentoring rooms weekly

Rely on our team of specialists to help you weekly

Imagine learning something while clearing your doubts with people who already work with it? At Apoia, this is possible

Have access to open rooms with various market professionals


Expand your network


Exchange experiences with specialists from other areas and solve your professional challenges.

Learning outcomes

Strengthen the development of the practical skills listed below

Master platform features: Compare and make the most of the main programmatic platforms.

Plan effective campaigns: Develop timelines and carry out successful strategies.

Optimise budgets: Allocate resources to get the best bang for your buck.

Craft compelling ads: Choose formats and put creative best practices into action.

Analyse performance: Use data and KPIs to keep track of and improve campaign success.