SEM Course
What will I learn?
Unlock the potential of Search Engine Marketing with our SEM Course, designed for communications professionals keen to get ahead. Delve into keyword research, mastering valuable keywords and the tools to use. Learn about budget planning, cost-effective approaches, and the basics of SEM. Measure how well things are going with key indicators and line up KPIs with business aims. Have a look at the competition and put together ads that grab attention. This short, top-notch course will give you the hands-on skills to improve your marketing campaigns and get results.
Develop skills
Strengthen the development of the practical skills listed below
Get to grips with keyword research: Pinpoint valuable keywords for effective targeting.
Optimise SEM budgets: Sort out resources for campaigns that don't break the bank.
Size up the competition: Take stock of market approaches to get a competitive edge.
Put together ads that grab attention: Write headlines and descriptions that get people clicking.
Keep an eye on SEM performance: Use tools to match KPIs to business objectives.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.