Google Ads Advanced Course

What will I learn?

Take your digital marketing skills up a notch with our Google Ads Advanced Course (Irish Edition), built for professionals keen to optimise ad strategies and get the most bang for their buck. Delve into advanced techniques for Google Ads metrics, keyword strategy, and making your ad copy top-notch. Master bidding strategies, advanced targeting, and reporting that actually tells you something useful. Learn to use Google Analytics and KPIs to really understand your campaign's success. This no-nonsense, quality course will give you the tools to make a real impact in the cut-throat world of digital marketing.

Apoia's Advantages

Online and lifetime access to courses
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you'd like to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Master Google Ads metrics for strategic optimisation, so you're not just throwing money at the problem.

Develop effective keyword strategies for better targeting, hitting the right people every time.

Enhance ad copy to boost click-through rates, getting more eyes on your ads.

Implement advanced bidding for ROI maximisation, ensuring you're getting value for every euro.

Create clear reports and communicate insights effectively, so everyone's on the same page.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.