Google Ads Course
What will I learn?
Master the art of Google Ads with our comprehensive course, designed for digital marketing professionals based in Ireland. Learn to create effective ad groups, aligning campaigns with business goals, and organising keywords for maximum impact in the Irish market. Delve into optimisation strategies, refine keywords, adjust bids, and enhance ad quality. Craft compelling ad copy with engaging headlines and strong calls to action that resonate with an Irish audience. Understand keyword research, performance metrics, and budgeting to drive success and achieve your marketing objectives efficiently within the Irish context.
Apoia's Advantages
Develop skills
Strengthen the development of the practical skills listed below
Master Google Ads structure: Effectively align campaigns with business goals, specifically within the Irish market.
Optimise keywords: Enhance relevance and boost ad performance, considering local Irish search trends.
Craft compelling ad copy: Write engaging headlines and CTAs that resonate with Irish consumers.
Analyse performance metrics: Track conversions and key metrics relevant to the Irish market.
Plan budgets strategically: Align spending with business objectives, tailored to the Irish economy.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.