Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Master the art of Google Ads with our comprehensive course, designed for digital marketing professionals based in Ireland. Learn to create effective ad groups, aligning campaigns with business goals, and organising keywords for maximum impact in the Irish market. Delve into optimisation strategies, refine keywords, adjust bids, and enhance ad quality. Craft compelling ad copy with engaging headlines and strong calls to action that resonate with an Irish audience. Understand keyword research, performance metrics, and budgeting to drive success and achieve your marketing objectives efficiently within the Irish context.
Live mentoring rooms weekly
Rely on our team of specialists to help you weekly
Imagine learning something while clearing your doubts with people who already work with it? At Apoia, this is possible
Have access to open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master Google Ads structure: Effectively align campaigns with business goals, specifically within the Irish market.
Optimise keywords: Enhance relevance and boost ad performance, considering local Irish search trends.
Craft compelling ad copy: Write engaging headlines and CTAs that resonate with Irish consumers.
Analyse performance metrics: Track conversions and key metrics relevant to the Irish market.
Plan budgets strategically: Align spending with business objectives, tailored to the Irish economy.