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Performance Marketing Course

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What will I learn?

Unlock the potential of digital marketing with our Performance Marketing Course, tailored for professionals keen to excel. Delve into campaign metrics, mastering conversion rates, ROAS, and CPA. Learn to optimise budget allocation and bidding strategies for maximum impact. Understand key performance indicators crucial for e-commerce success. Enhance your ad creatives with A/B testing and compelling visuals. Implement and monitor campaign changes effectively, optimise audience targeting, and communicate insights through data-driven reports. Join now to take your marketing skills to the next level!

Apoia's Advantages

Online and lifetime access to courses
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you'd like to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Master conversion rate analysis for campaign success.

Optimise budget allocation for maximum ROI.

Enhance ad creatives with A/B testing techniques.

Implement data-driven audience targeting strategies.

Craft insightful performance reports with data visualisation.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.