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SEO Fundamentals Course

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What will I learn?

Master the core principles of SEO with our SEO Fundamentals Course (Irish Edition), tailored for digital marketing professionals keen to sharpen their expertise. Delve into on-page optimisation by fine-tuning header tags, title tags, and image SEO. Ramp up local visibility through Google My Business and Irish local directories. Carry out thorough website audits to pinpoint SEO problems and enhance user experience. Learn effective keyword research methods and craft a solid backlink strategy. Develop a content strategy that integrates keywords and tracks performance, guaranteeing your digital marketing initiatives are impactful and deliver results.

Apoia's Advantages

Online and lifetime access to courses
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you'd like to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Master On-Page SEO: Optimise headers, titles, and images for improved visibility.

Boost Local SEO: Enhance Google My Business and make the most of Irish local directories.

Conduct Website Audits: Pinpoint SEO problems and improve user experience.

Excel in Keyword Research: Use tools to unearth primary and long-tail keywords.

Build Backlink Strategies: Evaluate quality and source potential backlinks.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.