Access courses

Small Business Marketing Course

Preview certificate

What will I learn?

Unlock the potential of your small business with our Small Business Marketing Course, tailored for entrepreneurs looking for practical, top-notch insights. Learn how to pinpoint your target audience through demographic, psychographic, and behavioural breakdown. Set and hit your marketing targets using the SMART framework, and measure success with KPIs. Develop winning strategies, from social media approaches to loyalty schemes, while getting the most out of your marketing budget with cost-benefit analysis. Sign up now to boost your marketing know-how.

Apoia's Advantages

Online and lifetime access to courses
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you'd like to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Pinpoint target audiences: Master demographic, psychographic, and behavioural analysis.

Set marketing targets: Align aims with SMART goals for measurable success.

Measure marketing success: Use KPIs and feedback to fine-tune strategies effectively.

Develop marketing strategies: Create social media approaches and loyalty schemes.

Budget for marketing: Carry out cost-benefit analysis and allocate resources wisely.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.