Fundamentals of Marketing Course
What will I learn?
Get to grips with the key principles of marketing with our Basics of Marketing Course, tailored for professionals keen to up their game. Delve into identifying your target audience, becoming a whizz at segmentation, demographic breakdowns, and psychographic profiling. Develop solid marketing mix strategies, covering product, promotion, distribution (place), and pricing. Sharpen your skills in measuring results, managing budgets, and new product development. Get insights into market research, SWOT analysis, and setting SMART marketing objectives. Take your marketing know-how to the next level!
Apoia's Advantages
Develop skills
Strengthen the development of the practical skills listed below
Master market segmentation: Know your customers inside out and target the right groups.
Develop strategic marketing mix: Put together winning product, price, place, and promotion plans.
Analyze performance metrics: Use data to see what's working and improve your marketing.
Conduct cost-benefit analysis: Get the most bang for your buck with your marketing spend.
Identify unique selling points: Show off what makes your product stand out from the crowd.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.